LEGO EPIC BRICK MODE
The Brief:
Get kids aged 8-12 engaged and excited about playing with LEGO bricks
Problem:
This audience spend a lot of their time online, watching Youtube and playing video games - so there is a disconnect from the benefits and creativity of tangible play with LEGO bricks.
Response:
Showcase LEGO building through an engaging entertainment piece, tapping into the high-energy creator content style that these kids enjoy online - to get them engaged and excited about all the awesome things LEGO bricks across different themes can bring.
The making of:
My role for this project was to support the lead creative on ideating, scripting and all things pre-prod for one of the videos in the three part YouTube series. With the production assistant we built the LEGO city for part of the film, I also attended the shoot and fed in on feedback rounds.
“We collaborated closely on the xcat films and there were points where I felt like I was working with someone who'd been in the role much longer than just a few weeks. She also wasn't afraid to challenge things that she felt could've been improved, which was really impressive. In a similar vein, she also spoke up on set during filming, which I thought took bravery and showed genuine care for the creative output.”
Feedback from Senior Creative on the project.