EUROS FOR LEGO SOCIALS

The Brief:
Create content for our German channels (hosting the tournament this year) and for other channels to celebrate the games.

Problem:
With so many relevant and recognisable brands involved and talking about these games, how do we give The LEGO Group a voice in this conversation?
With legal restrictions on talking specifically about the EUROS & Germany - we had to be clever with using nods to the region and tournament.

Response:
Use our iconic LEGO visuals (Minifigures & building instructions) to celebrate the games - How to prepare to watch & capturing the energy and reactions while watching the games.
(Talking to both low affinity fans who just enjoy the excitement of football and this season, as well as avid fans who know the games inside out, while will appreciating our humorous approach.)