LEGO Seasonal Social Brief — Beth Thompson Creative

Re-Vamp your LEGO sets 🧛‍♂️

The Brief:
Explore a playful way to represent the change from summer > halloween season

Problem:
People forget that you can build and rebuild with LEGO bricks.

Response:
Showcase that with some imagination (and LEGO bricks, of course) you can scarify your LEGO sets to create creepy new pieces for halloween.

My Role:
Concept idea in quarterly sprint, creative development, briefing AFOL builders, pre-production with external vendor, on shoot creative lead alongside a senior art director.

Snow on everything ❄️

The Brief:
Explore a playful way to represent the seasonal change into the winter months.

Response:
A universal representation of snow: a white LEGO brick - so let’s cover sets in a LOADS of them. A social first approach to a seasonal posting trend that a lot of brands always come back to while being unique with The LEGO Group’s playful TOV.

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