The LEGO TikTok pilot

I was part of launching the world’s most loved toy brand on the world’s biggest social platform.
My team were briefed on The LEGO Group’s TikTok pilot.
There were a lot of eyes on this project as we needed to have a strong and effective strategic approach and content that stayed playful and creative while pushing boundaries in being ‘brave’ on this new channel for the business.

This was an evolving challenge and my team were put on other projects while the launch date was delayed. We made tons of epic content many of which not only made it on our channel, but every piece that came from me and my team also pushed the engagement and viewing stats on our page.

The ‘LEGO Piece Garden that I was creative lead on (and starred in 😉) was the first asset on the channel to go viral.
Below is one of my other favourite videos I made for the pilot. My role: Creative lead, script and copy writing, art director and lead on set.