LEGO DUPLO
The Brief:
Play inspiration on socials for parents of toddlers.
Problem:
Often our LEGO DUPLO content is aimed at parents as play inspiration for their toddlers, but the art direction doesn’t speak to the parents as adults.
Response:
Make play time aesthetic. Create galleries for each LEGO DUPLO game with a focus on easy, digestible play inspiration through a highly curated design approach.
The making of:
Taking our current LEGO DUPLO play ideas and refreshing them with a aesthetic design approach
Art direction & copy writing
Creative lead on shoot with external photographer
Working with an in house graphic design to create the magazine cover style for the first image of each gallery.
The art direction for each game was inspired by a significant/relevant event over 2024.
Here are the design sheets I made for each game:
