The LEGO Piece Garden

This was the first video to go viral on The LEGO Group’s TikTok channel.

The Brief:
Capture social content (with paid support) to get people to visit the pop up in London.

Problem:
This would be a stand-alone piece and need a quick turn around - requiring us to write a script on location and a fast edit to deliver while the pop up was still open.

Response:
Grab the cameras, get set, go!
As a team we are set up well to capture and create content on the fly. I led this ‘Come with me’ style for a TikTok first approach, where we guide the audience around the space, tapping into travel inspiration.

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LEGO Pride Social 2023